THE REALITY

Agencies sell creativity. They run on spreadsheets.

Advertisers and event managers live and die by two things: assets and estimates. Yet most still track ad inventory, RFPs, supplier costs and per-client margin across Excel, email and standalone tools — losing money on every campaign they can't measure.

Assets lost in spreadsheets

Banners, OOH spaces, digital placements and sponsored slots tracked in Excel — no clear view of which asset is sold, free or assigned to which client.

Profitability is a black box

Per-campaign, per-client and per-asset margin only surfaces months later — pricing decisions run on gut feel, not data.

RFPs & estimates in Word

Events teams rebuild estimates from scratch for every brief, juggling versions, scenarios and supplier quotes across email threads.

Suppliers out of control

Freelancers, venues, AV, catering and production vendors managed off-system — POs, costs and margin slip between cracks.

The opportunity: a cloud ERP where every banner, slot, estimate, PO and supplier invoice connects back to a single number — margin per client.

THE SOLUTION

A NetSuite ERP built for agency work

We tailored NetSuite end-to-end to solve the exact pains of advertising, marketing and event management — from media asset tracking and RFP estimates to supplier control and live campaign profitability.

Media Asset Inventory

ASSET MANAGEMENT

Banners, OOH, digital and sponsorship slots as first-class records
Live availability by date, location and format
Per-asset assignment to client, campaign and order

RFP & Estimates

MULTI-SCENARIO QUOTING

Multiple estimate versions based on RFP process divided in chapters and budget items
Built from rate cards, supplier costs and margin targets
One-click conversion of approved estimate into project + POs

Project & Event Management Delivery

DELIVERY CONTROL

Production calendar, milestones and resource booking
Time tracking against campaigns, shoots and live events
Approvals, change orders and client sign-off in one record

Supplier Management

VENDOR & PO CONTROL

Vendor catalog with rate cards, contracts and SLAs
POs raised from estimates, three-way matched on invoice
Freelancer, venue, AV and production cost in one ledger

Client & Campaign P&L

REAL-TIME PROFITABILITY

Margin by client, discount management, campaign, event and asset
Markup, agency fee and pass-through cost separated
Forecast vs actual profitability, live — not at year-end

SIGNATURE BUILD

Two problems, one ledger: assets & RFPs

Every advertising and event management firm wrestles with the same two questions every week. We modeled both natively inside NetSuite — and connected them to the financials so margin is never a mystery.

Media Asset Management

Banners, OOH faces, digital placements and sponsorship slots modeled as inventory — with availability, assignment and profitability per asset.

Live availability calendar per asset and format
Who's the client? — direct link from asset to campaign and order
Cost, fill rate and yield per asset, surface or location
Renewal alerts and asset-level revenue forecasting

RFP & Event Management Estimates

Build, compare and win multi-scenario estimates for every brief — and turn the winning version into a fully costed project with one click.

Multiple estimate versions based on RFP process divided in chapters and budget items
Rate cards, supplier quotes and margin targets baked in
Side-by-side comparison and client-ready PDF output
Approved estimate → project + POs + supplier orders, automatically

CAPABILITIES

NetSuite-powered ERP for agencies

As an Oracle NetSuite Alliance Partner, we extend NetSuite — the #1 cloud ERP — with the workflows, billing models and asset tracking that creative, media and events agencies actually need.

Ad Inventory Control

Banners, OOH faces, digital placements and sponsorships tracked by availability and client.

RFP & Multi-Scenario Estimates

Versioned quotes built from rate cards and supplier costs, ready to win the pitch.

Event & Campaign Delivery

Production calendars, milestones, resources and live-event ops in one place.

Supplier & Freelancer Ops

Vendor catalog, POs and three-way matching on every supplier invoice.

Real-Time Profitability

Margin by client, discount management, campaign, event and asset — visible the day costs land.

Agency Billing Models

Retainers, fixed fees, T&M, media commissions and pass-through, all in one invoice run.

Workflow & Approvals

Briefs, change orders, client sign-off and supplier approvals automated end-to-end.

Compliance & Audit

Multi-entity statutory, e-invoicing and full audit trail on every job and PO.

WHO WE SERVE

Agency segments we support

Advertising Agencies

Creative, media and full-service agencies running multi-brand campaigns with mixed billing models.

Marketing & Branding Studios

Brand, content and digital studios that need clean per-client profitability and retainer control.

Events & Experiential Agencies

Live events, activations and roadshows with heavy RFP work and complex supplier ecosystems.

Media Owners & Out-of-Home

OOH, DOOH and sponsorship owners managing inventory availability, sell-through and yield.

Sponsorship & Sports Marketing

Rights holders and sponsorship agencies tracking assets, deliverables and partner commitments.

PR & Influencer Agencies

Retainer-driven shops needing rate cards, hours, deliverables and per-client margin in one system.

WHAT SETS US APART

Agency expertise. Engineering depth.

We don't bend a generic ERP to fit your agency. We start from how briefs, assets, estimates and suppliers actually flow — and configure NetSuite around that.

Agency-Native Models

Assets, RFPs, retainers, media commissions and pass-through cost modeled from day one.

Per-Client Profitability

Margin by client, brand, campaign and event — live, not at year-end.

Supplier-Ready

Vendor catalog, PO workflows and three-way matching for freelancers, venues and production.

AI & Automation

Open APIs that connect creative, media and ad-tech stacks to your single source of truth.

Win the pitch. Bill the margin.

Stop running advertising assets, RFPs and event production on spreadsheets. Run them on the #1 cloud ERP — tailored to your agency.

Advertising & Marketing